Hailing from the culturally swollen town of Jaipur in Rajasthan, Swati Vijaivargie completed her graduation from NIFT, in 2000 and worked with labels such as Raghuvendra Rathore and Kavita Bhartia before venturing into the home textiles and rugs business. She received the Best Women Entrepreneur award from FORHEX (Federation of Rajasthan Handicrafts Exporters) shortly after and then continued on to pursue her dream of starting her own womenswear label.

The year 2010 saw the launch of her own clothing line -Rang by Swati Vijaivargie . As the name suggests, the designer loves playing with vibrant colours and unique textiles in her designs.

Creating her own textiles was an asset when Swati decided to specialize in thread-resist Shibori patterns and creating surface textures using different tie-dye and embroidery techniques in rich pure fabrics to make clean, minimal garments with a fresh look and international appeal for today’s women.

The label retails with prestigious multi-designer boutiques like Aza , Ogaan, Mélange, Atosa, Chamomile, Elan, Rudraksh, Collage, Aura etc.

Her designs in textiles have been acknowledged and appreciated in international fairs like Heimtextil, Frankfurt, Domotex in Hannover and multiple Pan-Indian fairs.