ABOUT US
It’s time to bid adieu to the ordinary and embrace the pop of bold minimalist exquisites. Founded in 2012, Swati Vijaivargie is an Indian contemporary clothing label crafted in the legacy of cultural heritage and innovation.
Bringing together global inspirations and Indian ethnic roots, Swati Vijaivargie's collections stand as a hymn to timeless fashion. Her designs transcend the boundaries of colour and dwell in experimental styles made with traditional embroideries.
ABOUT THE FOUNDER
Inspired by designs that loop in the timeless, the nostalgic and the current, Swati Vijaivargie is a NIFT graduate who has worked briefly with Raghuvendra Rathore and Kavita Bhartiya before embarking on her own transcontinental journey.
Starting her venture with the business of home textiles and rugs, Swati celebrates the aesthetic sensibilities of the Indian Crafts. Exploring the different hues of our cultural diversity comes naturally to Swati. Fascinated by the different colours from our vast heritage, her collections take root in the divinity of the eternal.
Swati works with Artisan craftsmen like traditional dyers, printers, weavers and embroiderers which brings authenticity to her collections. She established "Swati Vijaivargie ", a contemporary ethnic women’s clothing brand in 2012 with her debut collection being featured at the Lakme Fashion week and then FDCI under this label.
Swati’s forte includes the art of thread-resist shibori patterns, screen block printing and creating surface textures using different tie-dye, printing and embroidery techniques, creating her own textiles.
DESIGN PHILOSOPHY
A palimpsest of beauty in every creation.
An eternal flavour, we are born from a mix of contemporary, aesthetic and functional. Every ensemble is a representation of what we stand for. Clothes aren’t just an article, they tell a tale. She is inspired to continue this story, preserve our history and leave a mark on the world. Sentimental yet modern, the silhouettes enunciate the shifting impact of rhythm. She brings you everyday lived couture.
HANDCRAFTED WITH LOVE
A mosaic of culture.
Effortlessly modern, her designs are made with equal parts luxury and equal parts love. They are eternal, elegant and etched with magnificence in every detail. Every outfit tells you a story of where they have come from. Every idea, every print, and every stitch comes together to showcase a reel of creation. Driven to create inclusive and interactive ensembles, her curation is designed to encourage timeless dressing with year-round appeal.
There is a "Swati Vijaivargie" for every occasion.